Privacy policy
Last updated: August 18, 2025
Amraie operates this online store and website, offering you a carefully curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide secure payments, order processing, and other essential services.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit, shop, or otherwise interact with Amraie. By using our Services, you acknowledge that you have read and understood this policy.
Personal Information We Collect
When we say “personal information,” we mean details that identify you or could reasonably be linked to you. Depending on how you use our Services, this may include:
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Contact details: name, billing/shipping address, phone number, email
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Payment information: credit/debit card details, transaction history
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Account information: if you create an account, your login details and preferences
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Order activity: products viewed, added to cart, purchased, exchanged, or cancelled
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Communications: emails, inquiries, or messages you send to us
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Device and usage data: IP address, browser type, cookies, and how you navigate our site
How We Collect Information
We collect information in three ways:
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Directly from you – when you place an order, create an account, or contact us
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Automatically – through cookies and similar technologies when you browse our site
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Through service providers and partners – such as Shopify, payment processors, and delivery companies
How We Use Your Information
We use your information only for purposes that serve you and our business, including:
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Processing orders: payments, shipping, returns, and exchanges
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Customer service: answering inquiries, resolving issues, providing updates
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Personalizing your experience: remembering preferences, recommending products
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Marketing: sending newsletters or promotional offers (only if you’ve opted in), and showing you relevant ads online
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Security & fraud prevention: keeping your transactions safe and detecting misuse
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Legal obligations: complying with Swiss, EU, and international law
Marketing & Cookies
Like most online shops, we use cookies and similar technologies to improve your browsing and shopping experience. Cookies help us remember your preferences, understand how you use our website, and show you relevant ads on platforms such as Google, Meta, or Instagram.
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You can adjust your cookie settings at any time in your browser.
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You can opt out of marketing emails by clicking “unsubscribe” in any email from us. We may still send essential service emails (such as order confirmations).
How We Share Information
We do not sell your personal information. We only share it when necessary, for example with:
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Shopify (our store platform)
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Payment processors & delivery partners
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Marketing and advertising partners (for personalized ads)
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Authorities if required by law
Whenever your information is shared, it is done securely and only for the purposes described above.
International Transfers
As a Swiss company, we comply with the Swiss Federal Data Protection Act (FDPA). For customers in the EU, we also comply with the General Data Protection Regulation (GDPR).
Because our store is powered by Shopify, your information may be transferred outside of Switzerland or the EU. When this happens, Shopify relies on recognized legal frameworks such as the EU Standard Contractual Clauses to ensure your data remains protected.
Your Rights
Depending on where you live, you may have the right to:
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Access the personal data we hold about you
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Request corrections or deletion
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Withdraw consent to marketing
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Request a copy of your data (portability)
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Object to or restrict certain processing activities
You can exercise these rights at any time by contacting us.
Children’s Data
Our Services are not directed to children under 16. We do not knowingly collect data from children. If you believe a child has shared personal information with us, please contact us so we can delete it.
Data Security & Retention
We take appropriate measures to protect your information. While no system is completely secure, we work with trusted partners such as Shopify to safeguard your data.
We keep your information only as long as necessary—for example, to complete your order, meet legal obligations, or resolve disputes.
Updates to This Policy
We may update this Privacy Policy to reflect changes in how we work or in legal requirements. We will always keep the latest version available here and update the “Last updated” date above.
Contact Us
If you have any questions, requests, or concerns about your personal data, you can reach us at:
Amraie
hi@amraie.com
Sparen 1
6313 Finstersee
Switzerland
For the purpose of applicable data protection laws, Amraie is the data controller of your personal information.